Fame Beyond Football –

Beckham's fame extends beyond the pitch; in much of the world his name is "as instantly recognisable as that of multinational companies like Coca-cola and IBM." Beckham's relationship and marriage to Victoria, who has been famous in her own right as part of the musical group Spice Girls, contributed to David's celebrity beyond football. Beckham became known as a fashion plate, and together with Victoria, the couple became lucrative spokespeople sought after by clothing designers, health and fitness specialists, fashion magazines, perfume and cosmetics manufacturers, hair stylists, exercise promoters, and spa and recreation companies. One recent example is a new line of aftershave and fragrances called David Beckham Instinct. In 2002 Beckham was hailed as the ultimate "metrosexual" by the man who invented the term and has been described as such by numerous other articles since. The Beckhams were reportedly paid $13.7 million in 2007 to launch his fragrance line in the US. In the world of fashion, David has already appeared on the covers of many magazines. U.S. covers have included the men's magazine Details, and with his wife for the August 2007 issue of W. According to Google, "David Beckham" was searched for more than any other sports topic on their site in 2003 and 2004. The search engine Ask Jeeves named Beckham in December 2009 as the third most online searched person in the last decade. The findings are based on online activity by British users of the search engine. Upon their arrival in Los Angeles on 12 July 2007, the night before Beckham's formal introduction, Los AngelesInternationalAirport was filled with paparazzi and news reporters. On the next night, Victoria appeared on The Tonight Show with Jay Leno to talk about the their move to LA, and presented Leno with a number 23 Galaxy jersey with his own name on the back. Victoria also talked about her NBC TV show "Victoria Beckham: Coming To America" On 22 July, a private welcoming party was held for the couple at the Museum Of Contemporary Art, Los Angeles. A-list celebrities attending included Steven Spielberg, Jim Carrey, Georrge Clooney, Tom Cruise, Katie Holmes, Will Smith, Jada Pinkett Smith, and Qprah Winfrey. Beckham's many endorsement deals make him one of the most recognisable athletes throughout the world. On 31 December 2008, it was announced that Pepsi Co. was ending its endorsement deal with the player after a 10-year collaboration. Beckham has several eponymous video games, including Go Go Beckham Adventure on SoccerIsland, a platform game for the Game Boy Advance, and David Beckham Soccer, a football game for the Xbox. Beckham visited Afghanistan in May 2010 for a morale-boosting visit to British troops fighting the Taliban insurgency .The appearance of Beckham as well as British Foreign Secretary William Hague and Defence Secretary Liam Fox was believed to have prompted a Taliban attack on Kandahar airfield.   Charitable Work – Beckham has supported UNICEF since his days at Manchester United and in January 2005, the English national team captain became a Goodwill Ambassador with a special focus on UNICEF's Sports for Development program. More recently Beckham has pledged his support for the current Unite for Children, Unite against Aids campaign. On 17 January 2007, Rebecca Johnstone, a 19-year-old cancer patient from Hamilton, Ontario, Canada, received a surprise phone call from Beckham. After the conversation, he sent her a Real Madrid jersey with his signature on it. Rebecca died on 29 January 2007. Beckham is a spokesman for Malaria No More, a New York City-based non-profit launched in 2006. Malaria No More's mission is to end deaths caused by malaria in Africa. Beckham appears in a 2007 public service announcement advertising the need for inexpensive bed nets. The TV spot currently airs in the U.S. on Fox Networks, including Fox Soccer Channel, and can also be seen on YouTube. Since joining Major Soccer League, Beckham has been a very public advocate in the U.S. for related charities such as "MLS W.O.R.K.S." On 17 August 2007, he conducted a youth clinic in Harlem, along with other current and former MLS players. This was in advance of his first New York City area match the following day against the New York Red Bulls. That team's Jozy Altidore  and Juan Pablo Angel  were also with Beckham, teaching skills to disadvantaged youth to benefit FC Harlem Lions.    Appearances In Films Bend It Like Beckham Beckham never personally appeared in the 2002 film Bend It Like Beckham, except in archive footage. He and his wife wanted to make cameo appearances, but scheduling proved difficult, so the director used look alikes instead. The Goal: Trilogy -

Beckham makes a cameo appearance with Zinedine Zidane and Raúl, in the 2005 film Goal!: The Dream Begins. Lookalike Andy Harmer, who played him in Bend It Like Beckham, also appears here in one party scene as Beckham. Beckham himself appears in the sequel Goal! 2: Living the Dream... in a larger role, when the film's lead character gets transferred to Real Madrid. This time the story centres around the Real Madrid team, and besides Beckham, other real life Real Madrid players also appear on and off the pitch, alongside the fictional characters. Beckham appeared in Goal! 3: Taking on the World, which was released straight to DVD on 15 June 2009.Despite moving to Los Angeles, California, Beckham has expressed no personal interest in pursuit of acting roles, saying he is too "stiff". Records – Beckham has captained England 59 times, one of the most in England's history. With his free kick goal against Ecuador in the second round of the 2006 FIFA World Cup, Beckham gained membership into two of football's exclusive clubs: he became the only English player — and the 21st player regardless of nationality — to score in three world cups; Real Madrid teammate Raul also achieved this feat a few days earlier. It also made him only the fifth player in World Cup history to score twice from a direct free kick; the other four were Pele, Roberto Rivelino, Teofilo Cubillas and Bernard Genghini (Beckham had previously scored this way against Colombia in the first round of the 1998 FIFA World Cup). All three goals were against South American teams (Colombia, Argentina, and Ecuador) and from set pieces (the two aforementioned free kicks and a penalty against Argentina). Tattoos – Beckham has many tattoos on his body, one of which is the name of his wife Victoria, written in Hindi, because Beckham thought it would be "tacky" to have it in English. Another tattoo, written in Hebrew, reads אני לדודי ודודי לי הרעה בשושנים, translated into: "I am my beloved's, and my beloved is mine, that shepherds among the lilies." This is from the Song of Songs in the Hebrew Bible, and a popular Jewish paean to fidelity. Beckham has also been ridiculed in the press for looking like a "Hella Angels biker" and a "football yob" due to his ever-expanding number of tattoos, their design, and their location. He often wears long sleeved shirts when playing football to cover his tattoos from those who may feel uncomfortable about them due to their beliefs. Beckham has attributed the many tattoos to his obsessive-compulsive disorder and claims to be addicted to the pain of the needle.